Involvement

Concepting, Brand Design, Assistant Art Direction

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Creative Direction          Kim Haxton & Audrey Attal

Senior Art Direction       Brian Lim

Copywriter                        Audrey Attal​

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Working with the leadership team at Singapore's landmark and resort, Marina Bay Sands, we streamlined the strategy and crafted the narrative and visual world of Paiza — their ultra-exclusive membership for top tier casino guests. Using the fables and legends of ancient China as our guide, Paiza captures a world beyond mere luxury.

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The brand idea stems from the legend of Shangdu (a.k.a Xanadu), Kublai Khan's mythical summer palace that was foretold to be one of the most opulent and sublime paradise anyone can ever imagine - a place beyond our wildest dreams.