Involvement

Concepting, Brand Design, Assistant Art Direction

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Creative Direction          Kim Haxton & Audrey Attal

Senior Art Direction       Brian Lim

Copywriter                        Michael Weisburd
Photographer                   Carlos Serrao

Brand Film CGI                 The Mill​

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We gave Meta-owned VR fitness brand, Supernatural, a refresh under the new platform, "Unreal Fitness." Tasked with refining the brand’s core positioning and visual identity, we created a compelling brand foundation, comprehensive asset library, and design system to match all brand touchpoints.

The goal was to evolve its visuals from static “gameplay” and “product-demo” to a more dynamic, fitness-forward look that matched the magical, transportive nature of Supernatural workouts. We did this by blending familiar fitness movements with otherworldly landscapes in the games, through cinematic lighting and elevated photography.

We collaborated with photographer Carlos Serrao and The Mill to bring this vision to life.